Tuesday, October 5, 2010

Achtung: Brand Names

I just thought of something...

In the earlier part of the last century, Rolls Royce came out with a very grand automobile called the Silver Mist.  With much enthusiasm, the British released the car in Germany, but nobody bought it.  The reason?  "Mist" is the German word for manure, and I suppose people would feel silly driving around in a fancy car essentially named 'Silver Animal Dung.'

Yet, years later, the famous British chocolate mint, After Eight, appeared on German store shelves.  Now, I have to admit I haven't done any market research on the subject, but I can vouch for the fact that this product flies off the shelves at Christmas time.  Funny really, since the German word "after" means anus.

Something about this just doesn't sit right with me.

Until next time,


  1. I would love to make a witty comment, but I have a very dear German friend. So, I’ll discuss it with her first, and come back to you. Until then, I’m not in the least bit amused ;)
    The enigmatic, masked blogger strikes again

  2. Excellent decision. I wouldn't want you to step on any Deutsche toes. My daughter is half-German, so I'm hiding this post from her as well :)

  3. lol
    There was a Korean car called "Besta" that was introduced in Brazil in early 90s. It was a huge success in many countries, so Kia has launched with much anticipation.
    It ended up being a huge failure in BR, as the word in Portuguese means 'moron/idiot'.
    Gotta do your MR!

  4. after=anus in German? I guess it makes sense, in a way. But does before=genitals in German? You know. Like a front and back sort of thing?

    Yep... That's how my mind works. I just came from Gary's blog so you have him to thank. Heh heh.

    I like your blog.

  5. Hi Tracey,
    Very clever and another case of 'lost in translation'. Or have I mist something.
    And speaking of 'after'..... I'm very pleased to note that my buddy Kelly, has had the good sense to come and visit your blog:-)

  6. Ahem...no Kelly...unfortunately it doesn't work for "before." That's probably a good thing though! Thanks for checking out my blog! And thanks Gary for sending him over.