How to Make it Rich as a Modern Artist - Part 2

In yesterday's post, I discussed the first three steps you need to take to make your fortune as a modern artist.  If you haven't had chance to read the first post, you'll find it below.

Now, I'm assuming everyone's had time to come up with an artsy-sounding name, created a new persona, moved to a more exotic locale and painted their first masterpiece.  Good.  Now for the last two steps.

4.  Name Your Masterpiece.
You might think this step is easy, but in fact it is much more difficult than creating the artwork itself.  It is vital that the name is thought-provoking.  You want those who see your art to really have to THINK about what it means.  Make up words, use little-known characters from mythology, foreign words, or choose "loaded" names or words with many connotations.    If they have to Google the title of your piece for meaning, it will ultimately mean dollars in your pocket.  Here are some examples:




Onement, 1 (1948)by Barnett Newman
Image taken from http://www.moma.org/

(As an aside, Barnett Newman proclaimed the above painting to be his "artistic breakthrough.")


Abraham (1949) by Barnett Newman
Image taken from http://www.moma.org/



Bacchus by Cy Twombly
Image taken from http://www.artnet.com/

I decided to give it a go, and this is what I came up with.



Astghik (2010)

5.  Show Your Work
Once you have a repertoire of work, you'll be ready to show it off in a gallery.  This is essential in getting your work known.  If possible, ensure your canvases are HUGE.  (See Cy Twombly's Bacchus above).  There is an inverse correlation between the size of the canvas and the amount of time you have to spend painting.  Consider Bacchus, and then compare it with Albrecht Durer's A Young Hare, which is only 23cm x 25cm.

***

Try to find a venue in a large city, if at all possible.  If art galleries are unwilling to let a newcomer showcase their work, rent an old warehouse.  Now for the important bit.  Invite friends, family and acquaintances to your show, and pay them to come daily.  (This is assuming you still have the odd friend after becoming a recluse.)  Ensure they are dressed appropriately each day - preferably eclectic.  Scarves, dangly earrings and Birkenstocks should be encouraged regardless of gender. 

Your friends should now practice some key stances and phrases to be used around actual patrons visiting the show.  Sitting for extended periods of time with the hand supporting the chin is a good idea, as is clasping the hands together and pressing both index fingers against the lips.  If you have a beard, stroke it. 

Now, practice some key phrases which you can throw in at opportune moments.  Things like...

          *...divides and unites the composition...

          *....transformed my understanding of....

          *...intertwines myth and memory....

          *...confronts religious stereotypes....

          *...can almost hear the picture....

          *...tragically ironic....

See if you can apply any of those phrases to the following...

The Keeper of Sheep (1992) by Cy Twombly

And there you have it.  All the steps you need to become a rich and famous artist.  It's 8pm right now, and I'm going to end my post here, because I figure I can knock off about eight masterpieces before bedtime. 

I wish all you budding artists lots of luck!

How to Make it Rich as a Modern Artist

Over the last several weeks, I've been trying to figure out a way to get rich quick.  I mean stinking rich.  Most of my ideas are either illegal or seem to end up with me crocheting winter hats and scarves (which is neither quick nor likely to make me rich) and then yesterday I came up with THE answer.

I'm going to make my millions selling modern art.  And I'm going to show you how to do it too.  In five easy steps.

1.  Invent a new name.
Your name now is almost guaranteed not to be good enough.  It needs to have that certain ring to it, that je ne sais quoi that makes those who appreciate your art feel wildly intelligent just pronouncing it.  It must be at least 25 letters in length (as in Friedensreich Hundertwasser) or so ridiculous sounding that it makes the artist sound like a genius (Cy Twombly).

2. Create a Persona.
This is the most difficult part of becoming a rich and famous artist. Your real life probably won't do.  First of all, you'll have to remove your Facebook profile and any mention of your past.  You have to create an air of mystery, and if there are photos of you from last year's Christmas party with your underwear wrapped around your head, this will not help.

If at all possible, move.  Not to a single detached bungalow in the suburbs either.  If you can afford to move to Belize, or Tasmania or Cameroon, go there now.  If you have to stay where you are, then move to a shack in a rundown area of the city, or an abandoned church, or an old tent in the bush.  American artist Cy Twombly moved to a grimy area of Rome which once burned heretics.  This is an excellent choice of living location.

Become a recluse.  If you're a naturally gregarious person, this might be difficult to achieve, so you might want to get an aggressive dog, or several hundred cats. 

Finally, when out in public, do things that get you noticed.  Once your art is well-known, you want people to see you as "misunderstood" rather than strange.  Hundertwasser was brilliant at this, as can be seen from this speech he gave in 1968.

3.  Create Your Masterpiece
Now for the easy and most fun part of the exercise!  You can use absolutely anything to create your art - Joash Woodrow of Yorkshire, England, used coal sacks, potato bags, cereal boxes and even smashed up his piano to use as pieces for a sculpture.  (This last move, by the way, is brilliant, because it adds to the perplexing persona of the mad artist.)  If you don't have the inclination to sculpt, then splurge on a large canvas and create your art that way.  Incorporate pens, pencils, paint, used engine oil - anything that will stick to the surface is fair game.
Now, what will you draw?  Here is the key.  It does not matter.  Anything is fine.  Here is an example. 

This piece, entitled "No. 5, 1948" by Jackson Pollock sold for $140 million dollars in 2006.  I don't think Pollock even sketched the picture lightly in pencil first.  So, just go for it.  Here's another example from Cy Twombly.

As you can see from this example, if you can't think of anything to draw or paint, just write something.  You don't even have to have a steady hand, and if you need to cross bits out, don't go hunting for that eraser, just let it be part of the art. 

Once you've completed your first work,you're well on your way to becoming a filthy rich modern artist!  In the next installment I will show you the two important final steps needed to ensure success in your new career.

Until then....good luck!